privacy policy

Our Privacy Policy is compliant with The European Union’s General Data Protection Regulation (GDPR).

What data does the GDPR apply to? 
The GDPR generally applies to the collection & processing of personal data.

Protecting Your Privacy

Personal Data

At we are highly committed to protecting the privacy & security of our customers & website visitors. We'll always keep & protect your personal data safe & secure and strive to at all times protect your personal data in the best possible way. does not resell customers information to third parties.

We aim is to comply with all applicable laws and regulations for the protection of personal data. This policy will, among other things, help you understand what kind of personal data that we collect and how it is used.

By approving this privacy policy on the website in connection with a purchase or the provision of personal data, you agree to the processing of your personal data as described below. 

Hedlund Holding AB reg. number SE 556477163101 (trades, owns & conducts all activities for ) - (”HH AB”) is responsible as The Data Controller for the processing of your personal data. 

Which personal data will we process? 
We will process the personal data that you provide or have provided us with or that we have collected at our website by way of cookies for the purposes of administering your purchases and fulfilling our obligations to you as our customer. The personal data that HH AB process include your name, e-mail address, purchase-, payment- and order history, delivery address, IP-address, location and phone number.
We do not have access to you personal identity number, debit - or credit- card number - those detailes are encrypted & handled by our secure payment provider partners - The Data Processors & Sub-processors (Klarna and PayPal). Our payment provider partners store & transmit your encrypted card details in accordance with the leading international standards of confidentiality & security for personal information, credit & debit cards.

How will we use your personal data? 
We will only use data that is needed to improve your experience.
The data may be used for identification, direct marketing, customer surveys, newsletters and statistics. The data may also be used for sending post, SMS and e-mail to you and for marketing and information unless you have opted out from such communication. You may at any time contact us to opt out against any marketing towards you as customer.

The data may also be used to analyse purchase habits with the purpose of supplying you with relevant information and marketing and to improve the website, payment methods and payment processes. Processing for the purpose of improving payment methods, payment processes and marketing may include processing where your personal data is transferred to other companies who are The Data Processors & Sub-processors of HH AB and to third party providers to be included in the basis for the analysis. 

Your personal identity number will also be processed in connection with a purchase on behalf of (or due to requirements from) The Data Processors & Sub-processors providers of payment and credit card services ( t. ex. Klarna) that need it for the purpose of obtaining third party credit reports. 

The use of your personal data may result in data being processed together with data in other registers, both within and outside of the EU, and that your personal data is transferred to, and processed by, other companies HH AB uses as our Data Processors & Sub-processors providers for the purposes described above in accordance with applicable laws and regulations. The data may also be processed with data from, or shared with, authorities or our partners and third party providers of payment or credit card services. We always observes the utmost care for such use.

By approving the policy on the website in connection with purchases or the provision of personal data, you agree to the transfer of your personal data to countries outside of the EEA. 

If the whole or part of the HH AB business is sold or integrated with another business, your personal data may be provided to our advisors, any potential buyer or the buyer’s advisor and furthermore be provided to the new owner of the business.

HH AB uses Google’s advertising services. For more information about Google's collection, sharing and use of data, please see Google’s “Privacy & Terms” on Google's website.  

Keeping & Sharing Your Information
We'll keep your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting & trend analysis only. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud & abuse, or enforce our terms & conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

We do not, and will not, sell any of your personal data to any third party - including your name, address, email address or payment information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that. However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, software developing companies we use on our website to improve the user interface experience.
  • Professional service providers, such as our website hosts, payment providers and who help us run our business as your orders delivery companies.
  • Credit card reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us).
  • Companies that supply our products, such as our brands, so we can resolve any product complains, faults or any other product related issues.
  • We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

How will we protect your personal data? 
In order to protect the personal data that we process, we have implemented several security measures. We have implemented security procedures and technical and organisational measures to protect your personal data e.g. certification procedures for web browsers as well as protection and prevention from unauthorized access to the network. Physical access to the premises where the data is stored is limited and employees are required to be identified in order to gain access. furthermore uses e.g. SSL (Secure Socket Layer) which is a protocol for the safe transfer of data over the Internet (or other networks). As a customer, you need to check that SSL is not turned off in the settings of the web browser. 

We do not have access to you personal identity number, debit - or credit-card number - those details are encrypted & handled by our secure payment provider partners - The Data Processors & Sub-processors ( t.ex. Klarna and PayPal).

Our web-shop platform - The Data Provider - we use for is hosted on the GDPR compliant operational platform. 
Our web-shop paltform also uses the latest HTTPS protocol to make sure your online data is highly safe & encrypted. It also encrypts any sensitive stored information. We do not store any payment card details on our website.

How long will my personal data be kept by us?
If you provide your consent to being a registered customer with HH AB, your data will be kept until you deregister. You may at any time deregister from being a customer. If you do not register as a customer, your personal data will be kept only for as long as it is necessary to comply with law or in order for HH AB to fulfil its obligations towards you, e.g. to complete delivery or service obligations.
Your personal data will never be kept for a period longer than what is permitted in compliance with applicable personal data legislation.  

We'll delete your data as soon as we don't need it or as soon you'll ask ask to delete it.

Access to, updating and correction of your personal data 
You have the right to be informed about how your personal information is being used and to access the personal information we hold about you. The Data Controller - HH AB - undertakes to respect the confidentiality of your Personal Data and to guarantee you can exercise your rights. You may exercise your rights of access, rectification, cancellation and opposition by contacting us indicating the reason for your request. If you want to exercise your rights, have a complaint, or just have questions, please contact us and we will help you with any concerns. 
In accordance with the applicable personal data legislation, you are entitled, once every calendar year, free of charge, to receive information on which of your personal data is processed by us, regardless of how it has been collected. If you wish to receive such information, you can arrange to do so by making a written request to us. According to the applicable personal data legislation, your request shall be duly signed by you and sent by regular post mail - in order to do so, please contact us prior to receive our address information where to post such mail request. Due to security & your privacy protection it cannot be sent by e-mail. 

HH AB wants to ensure that your personal data is correct and updated. If any of the data you provide to us is changed, e.g. if you change your e-mail address, name, billing or delivery information or if you want to change your user account, please provide us with correct details by by sending an e-mail to You are, at all times, entitled to request that your personal data is corrected, blocked or erased.

Your personal data will not be processed for purposes related to direct marketing if you oppose such processing. You are, at any time, entitled to withdraw any given consent for the processing of personal data. Such withdrawal may be limited to include only part of the processing, for example that which is connected to direct marketing.

Updating your Account Information
You can send us an email request to activate you customer account anytime. To activate your cusomer account we will email you an automatic email link. Alternatively, as soon you placed an order with us or registered your email address with us via we will send you an automatic email invite to create your customer account with us. 

After signing into your cusomer account, you can update your information such as your registered billing address and preferred shipping address. Keeping these updated will help speed up the time it takes to purchase & deliver your products at

You can diactivate and delete your cusomer account anytime by sending us your email request. 

Newsletter & Marketing Messages 
You won't get spam from us, you decide if you want to hear from us. If you have agreed to this, we'll send you newsletter or marketing messages full of great news & special promo offers, only sent few times a month. Those are send via email, text, push notifications via the website & our plug-in apps and other means of communication to keep you aware of what we're up to & to help you find our products or use our services.

You can unsubscribe at any time, by clicking the "unsubscribe" link on the newsletters we send you. Alternatively you can send us an email request to unsubsrcibe and remove your email address from our newsletter & marketing list.

The website may contain links to other websites. This Privacy Policy applies only to the HH AB website. When you are being linked to another website, you should read the privacy policy which applies to that website. Please note that HH AB is not responsible for the processing of your personal data by or on other websites.

Amendments to the Privacy Policy
HH AB reserves the right, at any time, to make amendments to this Privacy Policy to the extent necessary to remedy disturbances or to comply with new legislative or technical requirements. Any amendments to this Privacy Policy will be posted on the Website.

We use so called cookies on website. Cookies are small text files that are saved on your computer and our web server uses them to provide you with access to some of the functions available on the our website.
There are two main types of cookies: 1) a saved cookie (permanent cookie) which remains on your computer for an indeterminate amount of time, 2) a temporary cookie (session cookie) which is temporarily stored in the computer’s while you visit the website. Session cookies disappear when you close your web browser.

HH AB uses cookies to improve the website for customers e.g. by adapting the website with regards to the customers’ wishes, choices and interests, they help you keep track of which products have been put into your shopping cart and handle your purchase, they make sure the visitor has logged into the website so the customer does not have to log in every time he/she browses a different page, to adjust our services to make sure you receive marketing & advertising which is relevant to you, and in order for us to fulfil our obligations in relation to a purchase.
Permanent cookies are being used, among other things, to store any personal settings at e.g. to make sure you do not need to redo certain choices every time you visit the website and to adapt and make information and marketing as relevant to you as possible. Temporary cookies are being used, among other things, for the purpose of registering statistics for the use of the website.

By accepting HH AB general conditions and/or this privacy policy and by using website, you agree to the processing of cookies as described above. If you do not accept cookies being used, you can turn off cookies in the security settings of your web browser. You can also set your web browser to ask you each time website tries to place a cookie on your computer. You can also use your web browser to delete previously stored cookies. See your web browser’s help pages for more information. Furthermore, you can delete cookies manually from your hard drive, as and when desired.

How can cookies be removed?
If you no longer want to accept cookies, you can turn them off in the settings section of your web browser. You can even adjust your browser so you are alerted whenever our website tries to place a cookie on your computer. You can also use your browser to remove cookies previously stored on your computer.
Please note that if you choose not to accept cookies, functionality may be limited for some parts of the website and the website may not work as intended. For example, you will not be able to make a purchase.