about us

Ekolyx.com - best of natural organic is a new brand child from the Swedish founders of the popular green beauty web-shop Alice&White.

Since 2011 our Stockholm-based company has been offering you a cosmopolitan portfolio of the most innovative & award-winning natural skincare & organic cosmetics.

Exceptional product integrity is a key criterion for us. That's why we do not sell any containing: synthetic fragrances, irritating skin preservatives, claiming to be "natural" while containing cheap no-skin benefit synthetic fillers or poor-quality ingredients, unethically produced, tested on animals, made from GMO or pesticides treated plants.

We source only top-quality natural brands. We test all their skincare for efficiency first, skin reactivity and product performance, and only after those approved - we launch them for you.

Ekolyx.com is your new Scandinavian 24/7 online eco-store for the best in unisex green beauty.

With fast delivery within Sweden & Europe, using only modern sustainable logistics, we are committed to providing an easy-to-use, online shopping experience, simplifying the search for quality natural organic products. Our philosophy is to support healthy, eco-friendly living by offering top-quality, innovative products for you & your home.

Our new environmental goal is to offer you minimal waste packaging with only up to date eco-friendly produced materials. And as a result, to minimise the recycling steps for you & our planet. 

Ekolyx.com is dedicated showcase the best of eco-luxury brands in Sweden & Scandinavia to make sure the latest & the finest from the green, ethical skincare is available for Nordic customers via ekolyx.com.

Our first original web-shop Alice&White & our eco brands have been featured in the leading Swedish beauty- & lifestyle magazines, including Damernas Värld, ELLE Sverige, Femina, Women's Health, Gårds & Gordar, Residence, Plaza Interior, Wellness Aftonbladet, Lifestyle Publishing, Expressen, Lantliv, Må Bra, Mama, Hälsa.

Our company & products have been featured in several lifestyle books: "Naturlig Snygg"/"Natural Stylish" (2016, Bonnier Fakta publishing) and "Hello Glow" (2018, Norstedts publishing) by Hannah Sjöström; "This is a Good Guide - for a Sustainable Lifestyle" by Marieke Eyskoot (2018, BIS Publishers B.V.).
We are an officially authorised retailer of all brands that we sell.

We are an officially authorised retailer of all brands that we sell.

Ekolyx.com is owned & operated by Hedlund Holding AB registered in Sweden (556477-1631 / VAT SE 556477163101).

Our company registered address is: Hedlund Holding AB, Heliosgatan 45, 120 63, Stockholm, Sweden.

Contact tel. +46 (8) 400 280 30.

Enjoy shopping at www.ekolyx.com!